MTV MTV is the #1 most-recognized network among young adults. Viewers turn to MTV to find out what is happening and what is next in music and pop-culture. Due to its unpredictable and irreverent on-air environment MTV cultivates an audience of fiercely loyal viewers who don’t disconnect. MTV gives young adults everything they are passionate about, from fashion, lifestyle and sports, to attitude, politics, and creativity, all through the prism of music.

Age 18-34 69.2% 35-54 28.3% 55+ 2.6% Gender Men 54.5% Women 45.5% Education Attended College 36.3% College Grad + 20.5% Household Income $30K – $49,999 21.9% $50K – $74,999 22.5% $75K + 33.9% Home Ownership Own Home 60.7% Rent Home 38.3% Presence of Children 1 + Child in Household 49.2% Median Age 28.3 years Median Household Income $56K Source: 2003 Doublebase Mediamark Research Inc.